Is Your Business Online? Really Online?
Businesses who use the internet to generate leads see success.
It’s in the Numbers
6 out of 10
The number of small businesses without a website.
More than half of all small businesses don’t have a website.
That means more than half of all small businesses are missing out on online leads.
The number of small businesses that believe their business is too small for a website.
This in fact is not true! No business is too small for a website.
Especially a business who wants to grow!
The number of people who will search online for reviews and recommendations before making a purchase.
47% of those people visit the company’s website.
26% will check out the physical store.
23% will talk about it with friends and family.
The number of reviews online that are considered positive.
6% is considered neutral
2% is considered negative
The number of searches that Google gets every second.
Just think about that.
The number of people who use mobile phones for online searching.
44.1% use desktops/laptops.
4.2% use tablets.
5 Ways to Increase Leads Online
Get a Business Website Immediately
With more than half of your customers looking online for reviews and recommendations the first thing you should do is get a business website that is mobile-optimized.
Get a Google My Business listing
Standing out from the crowd is easy with a Google My Business listing! This displays your business information on the right-hand side of the screen. It includes photos, reviews, and contact information.
Connect your Business Website to your Google My Business listing
By having a business website listed on your Google My Business listing you are making it that much easier for your potential clients to see you, see what you offer, see your reviews, and contact you.
Use Social Media
Having a business page on Facebook, Instagram and/or Twitter where you link your business website helps to drive traffic to your website. Being active on your social media accounts engages you with potential clients and develops trust. Many of our clients see users come to their website from their social media pages.
Have a Contact Form
I would have put this as #1, but you can’t put the cart before the horse. Having a contact form is the most popular way to generate leads. It allows you to collect valuable information from potential clients so that you can meet their exact needs.
What makes us different and why you should have your website with us:
You own your domain name. If you were to move away from The Modern Tradesman you would be free to transfer the domain name or keep it registered with us and just pay the annual registration fee like would with any domain registrar.
All content is owned by you and can be easily exported in one file.
We perform weekly updates on your website. These include patching security risks, updating plugins that are vital to your site’s functionality, updating WordPress and the theme that your site is built on, etc.
We perform weekly checks of the optimizations on your website to make sure that it is loading quickly and functioning appropriately. Site speed times are critical for visitor retention.
Mobile usability is critical for visitor retention. Your site will be mobile optimized.
We perform monthly updates for content changes. If you are wanting to change out images, text or add something to your site you simply email us with the information.
You never have to log into your website to do anything! We completely manage it for you.
Your site comes with business email which can be connected to programs such as Outlook, Mail or the standard email program that comes on your computer.
If you would like to use Gmail for your email, we offer setup and management of G Suite, this is an additional fee per user. Using G Suite gives you access to Gmail, video and voice conferencing, secure team messaging, shared calendars, you can create documents, spreadsheets and presentations, etc.
We send you monthly analytics reports so that you know where your customers are coming from.
What do you specialize in?
We specialize in simplified business websites that put your business’ information front and center.
What kind of turn around do you offer?
Our website builds usually take a week from the time we receive your information.
What is standard with my website?
All of our websites include the following:
- A single-page website with 5 to 6 sections of information about your business.
- A call now button which allows mobile visitors to directly call from your website without having to memorize or write down your phone number.
- A fully customized estimate request form allowing your clients to contact you 24/7.
- Built-in service area map.
- Web Hosting
- Domain Name
- Business Email
- Weekly security updates.
- Weekly optimizations.
- Monthly content updates.
- Monthly analytics report.
- Help setting up Google My Business